Why I built this
I started Nova Scholars because I was tired of watching brilliant students make avoidable mistakes. Mistakes driven by incomplete information, misaligned incentives and a fundamental lack of understanding about what was actually possible for them.
I've operated in some of the most competitive environments: LSE, where I completed a BSc in Economics and an MSc in Political Economy while working full time and winning a prize for my dissertation. Morgan Stanley, where I was fast-tracked through recruitment and learned how elite institutions actually select talent. Finance, start-ups, education, blockchain—industries that demand strategic thinking and resilience under pressure.
What I've learned: what separates those who succeed from those who excel is rarely intelligence or effort alone. It's how they think about decisions. How they position themselves over years. How they build identity that holds under competitive pressure.
Most students never learn this because it's not taught. They're brilliant, hardworking, ambitious, but they're making decade-shaping decisions with no frameworks, no positioning logic and no understanding of how competitive systems actually work. They're choosing A-levels, universities and career paths based on instinct, comparison or vague advice. This is what Nova addresses.
But this is also deeply personal. My passion has always been people—enabling them, seeing them grow, watching them reach goals they didn't think were possible. For years, I tried to suppress that. I thought I needed to stay "rational," to remain in competitive environments that weren't aligned with who I actually was. Nova Scholars is me finally doing what I was meant to do: combining everything I've learned across industries with what's always driven me.