Privacy Policy
This Privacy Policy explains how Nova Scholars collects, uses and protects your personal data when you visit our website. Your privacy is important to us.
Information We Collect
Our website collects your IP address and passes this information to Google Analytics so that we can monitor how our website is being used. Google uses your IP address to provide us with general information about website usage and may use this data to personalise advertisements on its advertising network. Google may share this information with other Google services.
If you contact us via email or our booking system (Calendly), we will collect the personal information you provide, such as your name and email address, in order to respond to your enquiry.
How We Use Your Information
We use the data collected by our website to monitor trends using analytics tools produced by Google. This enables us to understand how our website is being used so that we can improve our services and operate our business more effectively.
Contact information you provide is used solely to respond to your enquiries and, if you become a client, to deliver our services to you.
Lawful Basis for Processing
Collecting your IP address and passing this to Google Analytics so that we can improve our website is in our "legitimate interests". This is the lawful basis we rely on under UK data protection legislation (UK GDPR) to process this personal information.
Where you contact us directly, we process your data on the basis of your consent and/or to take steps at your request prior to entering into a contract.
Cookies
Our website uses cookies — small text files placed on your device — to enable Google Analytics to function and to improve your browsing experience. You can control cookies through your browser settings. Please note that disabling cookies may affect website functionality.
Transfer of Personal Data
We will not actively send your data outside the UK or EU. However, Google may transfer data internationally. Google participates in data protection frameworks that provide appropriate safeguards for the transfer of personal data, ensuring compliance with UK GDPR requirements.
Data Retention
Analytics data (including IP addresses) is retained for 14 months, after which it is automatically anonymised or deleted by Google Analytics.
Contact information and client records are retained for as long as necessary to fulfil the purposes for which they were collected, and in accordance with our legal and regulatory obligations.
Your Rights
Under UK data protection law, you have rights including the right to access, correct, delete, or restrict the processing of your personal data. You also have the right to object to processing and the right to data portability.
Questions and Concerns
If you have any questions or concerns about our use of your personal information, please contact us by emailing teresa@novascholars.com.
You may also obtain more information from the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection.
Last updated: January 2026